How to Identify Your Business’ Customer Segments

In order to grow your business, identifying your customer segments is essential. Once you know your market, you can readily leverage a business cash advance as working capital in New York, NY to connect with them.

Watch this video to learn more about identifying your markets. For start-ups, niche markets are the easiest to manage, because devising a strategy to reach them is as simple as targeting what ties them together, such as a specific interest or age group. Reaching the mass market can be the most challenging, since there is so much competition for such a broad base of potential customers and clients. Mass market campaigns tend to require the most working capital, so consider a business cash advance to ensure your campaign is well funded.